We offer high caliber Photography & Videography services for real estate agents, architects, home builders, travel magazines, hotels, resorts, restaurants, developers, contractors, interior designers, home stagers, and more. For a custom job not listed below please use our contact form or feel free to give us a call at 727-504-3015.
Real Estate Photography Pricing:
Each additional photo will be $10 (e.g., 27 photos = $195).
Add $175 for twilight photos (2-3 photos) / Add $25 for a virtual twilight picture / Add $20 for a virtual tour
Aerial Drone Photography: Starting at $75 for up to 10 pictures if added to another package of 25+ pictures and shot at the same time. $175 if ordered separately. Add $10 for each additional photo.
Property Video Tours: $275 for an Exterior aerial property video.
$350 for an Exterior and Interior property video including aerial footage.
Matterport 3D Tour: $375 - Under 3000sqft / $450 - Over 3000sqft / Over 5000sqft - Custom quote. Example: https://my.matterport.com/show/?m=fAujuLgw9h7
Matterport Add-ons: Branding - $35 / Schematic Floor Plan - $99 / 360 Exterior Shot - $75 / Tag Post - $4 Per Tag
Additional Digital Image Retouching: $75/hr – This applies to removal or alteration of features or objects as requested by Agent.
Repeat Visit: $125 – Up to 5 images, including but not limited to additional interior, exterior or twilight shots delivered after the initial scheduled photo shoot. This is a per-visit minimum charge. Each additional photo will be $10 (e.g., 8 photos = $130).
What exactly is Real Estate Photography?
Real estate photography is a branch of architectural photography that strives to accurately capture the layout and character of a residence to visually market to the widest pool of buyers.
Unlike pure architectural photography which highlights shape, structure and artistic lines, real estate photography expresses the shape and size of the room and its context within the whole home.
Interior photography, also a branch of architectural photography, focuses on contents, accents, textures and objects in a room― sofas, lamps, rugs, artwork― and how these design elements coordinate within the room. For more information, check out these links:
WSJ.com - Get a Picture-Perfect Home Sale
Why does good photography matter?
We live in a visual world, intensified by the Internet. From your local MLS and Realtor.com to your own brokerage, buyers can search every area listing for their next home. But sameness can set in. Great photos stand out in a crowded marketplace.
As your photographer, my emphasis is to create engaging and attractive photos that draw viewers attention to the merging of architectural and interior techniques. This approach offers a sense of not only how the home is laid out, but also the experience of living in the space.
HDR or High Dynamic Range Photography is quite a popular photography technique today with many champions and many critics. Technically, HDR is a post-processing technique that requires a series of photographs of identical shots taken at different levels of exposure, then blended together through a process called “tone mapping,” which captures the full spectrum of brightness in the image.
All cameras, expensive or not, do not have the capacity to “see” the full range of brightness that the human eye sees. Compare the sound of a Casio keyboard to a Steinway Grand Piano, and you’ll understand this loss of brightness. An excellent explanation follows:
Wikipedia – High Dynamic Range Photography
You can, and many people do. And, under right circumstances, your iPhone can produce an acceptable image, but it will be severely limited in scope and lighting. To shoot an entire home, inside and out, and capture color range, details or special angles requires a robust professional camera with specialized wide-angle lens and expertise in shooting techniques like flash/fusion.
Typically, the listing agent pays for the photography, but that’s not always the case. It may depend on the agent’s marketing plan for the property. Of course, a seller can always request professional photography and, frankly, should do so.
Do I get to choose the photos for processing & finishing?
Unfortunately, no. Due to the high volume of photos I take for each shoot, anywhere from 300-500 photos, there’s no efficient way to share and select photos in a timely fashion. What’s more, the flash-fusion technique doesn’t lend itself to preview which photos are appropriate for finishing. However, I am always more than happy to have the client and homeowner follow along to preview the photos on the back of my camera during the actual shoot.
How and when do I get my photos?
Your photos will be delivered electronically via File Mail in 48 hours or less. I will send you 2 sets of each photo. One large and one small for email and other MLS functions.
Do you upload the photos to the MLS?
Unfortunately I cannot. I am not a licensed Realtor and do not have access to the MLS.
How can I use the photos?
Under our terms, the photos can be used only the sale of the property. Because neither the current homeowner (the seller) nor the buyer will be signing a Location Release Agreement, neither you nor I have the right to use or sell the photos for any purpose outside of the realm of real estate. As the photographer, I retain all ownership of the photos, and the right to use the photos for self promotion as a Real Estate Photographer.
Is Real Estate Photography expensive?
Expensive is a relative term, so it must be measured in the context of what it’s worth to present your listing in the best possible manner. While there are certainly less expensive photographers in our market, and taking your own photos is the least expensive option of all, I guarantee with every job that if you are not completely satisfied and felt you’ve received your money’s worth in professional photography that you are due a full refund.
Should I hire a home stager?
Home Stagers and Real Estate Photographers really are two peas in the same pod where “the goal is to help people sell properties by creating that emotional connection that attracts buyers, draws them to the property and gets them to pay a premium prices for a well presented home“*.
While each property’s needs are different, I would always encourage any seller or agent to get a Home Stager’s opinion and estimate.
How should we prepare the home for the shoot?
At a minimum, the house should look clean and organized. De-cluttering mantles and countertops of personal items go a long way to making a home look open and inviting. Smaller things like removing visible garbage cans can also make the house look cleaner. Bright, artificially colored packaging, like on cereal boxes and shampoo bottles are also very distracting to the eye. Perhaps most important, check to ensure every (and I mean EVERY) light fixture in the home turns on with a working light bulb. It can make a huge difference.
The following is a basic guideline to prepare a home for photography:
Will professional real estate photography guarantee a better sale?
I wish I could say it would. But there are so many variables involved in what it takes to sell a home that it’s almost impossible to say what closes the deal. But there are some very interesting statistics that make a strong case for hiring a professional photographer. Explore these links:
Chicago Tribune - Quality photos make all the difference in marketing your home